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The Most Important Marketing-Related Functionalities of A B2B Commerce...
Only half of B2B professionals feel that their customers would rate their digital customer experience as being at least on par with a typical B2C retail experiences, per a report [download page] from...
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These Financial Search Terms Are Key For Millennials
Millennials comprise the majority of new primary banking relationships, making them a critical component of financial institutions’ marketing strategies, according to a recent study from...
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What Are The Most Important Factors For Mobile Shoppers?
Mobile accounted for roughly 1 in every 6 retail dollars spent online during Q4 2015, per a recent report from comScore. With these devices gaining more influence on digital shopping and in-store...
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These Departments Wield The Most Influence Over B2B Purchase Decisions
It probably comes as no surprise that the departments most involved in B2B purchase decisions varies by industry. Recently-released survey data from LinkedIn provides some insight as to the departments...
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Studies Claim Little Consumer Interest in Paying For Ad-Free Digital Content
The vast majority (85%) of US adults would prefer an ad-supported internet where most content is free to a paid internet where everything costs money because there’s no advertising, says the Digital...
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The Pillars of A Good Mobile Experience, According to Consumers
Convenience, security and speed are the most important elements of a good mobile experience, finds Sitecore in a survey conducted by Vanson Bourne among 4,500 mobile-owning adults across 11 countries....
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What’s Appealing About the Digital Video Experience?
Convenience has long been touted as the primary benefit of streaming video, and a new report [pdf] released by the IAB in conjunction with the NewFronts shows that on-demand viewing continues to be the...
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CMOs Confident in Their Strategic Thinking, Need Most Help With Digital...
Digital marketing – including social media – is the skill that the greatest share of CMOs believe is most important to their marketing team’s success today, per results from a recent Spencer Stuart...
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B2B SMBs Rate Their Biggest Marketing Challenges
The need for better quality leads is a greater challenge than the need for more leads, according to a Salesfusion survey [download page] of nearly 700 B2B marketers from companies with less than $100...
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Friday Research Wrap, 5/20/16
Total luxury spending by affluent consumers globally is expected to decline by 0.9%, but Millennials will up their spending by 8%, reports YouGov in its 2016 inaugural Affluent Perspective Global Study...
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Breaking Down Mobile vs. Desktop E-Commerce Spending, by Retail Category
Newly-released data from comScore supports what may be an intuitive point about e-commerce purchases: mobile purchases tend to be higher for relatively cheap and low consideration products such as...
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US Adults Are Familiar With PR and Product Placement, In the Dark About...
The vast majority of US adults are very or somewhat familiar with social media (88%) and public relations (73%) and a majority are also familiar with product placement (56%) and editorial content...
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Programmatic Gaining Interest Among B2B Media Buyers
B2B media buyers and planners are gaining comfort with programmatic options, per a recently-released survey [download page] from Kantar Media SRDS and Connectiv. Conducted among 150 B2B media buyers...
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A Stark Choice: Traditional TV or Streaming Video?
Recently, an IAB study [pdf] released in conjunction with the NewFronts was greeted with much press proclaiming that viewers now prefer digital video to primetime TV. (The actual results weren’t quite...
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Twitter Lags in Brand Post Interaction Rates
It’s well known by now that Instagram is the top social platform for post engagement rates (MarketingCharts studied potential reasons back in 2014), although those rates have been on the decline. Now,...
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Retailers’ Text Message Campaigns Seeing Highest Click Rates on Fridays
An analysis of more than 85 million SMS and MMS messages sent by retailers during a 5-month period from November 2015 through March 2016 has found that the average unique click rate was 10.5%, ranging...
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Print Ads Maintain Sizable Reach
Print ads continue to have reach and influence, per new studies released by Fluent [download page] and the Newspaper Association of America (NAA) [pdf]. While concerned with different categories...
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Time Spent With Smartphone Apps Continues to Rise. Which Categories Are...
The average number of applications used by adult Android or iOS smartphone users has remained relatively steady over the years, barely budging from 26.5 per month in Q4 2012 to 27.1 per month in Q4...
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US Out-of-Home Ad Revenues Continue to Climb
Spending on out-of-home (OOH) advertising grew by 3.3% in Q1 2016, reports the Outdoor Advertising Association of America (OAAA), marking the 24th consecutive quarter of growth. The miscellaneous...
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Which Types of Shared or On-Demand Online Services Are Most Popular?
More than 7 in 10 US adults have used at least one of 11 shared and on-demand services, per a recent report [pdf] from the Pew Research Center. In fact, some are quite heavy users, with more than...
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