Programmatic Gaining Interest Among B2B Media Buyers

B2B media buyers and planners are gaining comfort with programmatic options, per a recently-released survey [download page] from Kantar Media SRDS and Connectiv. Conducted among 150 B2B media buyers and planners with access to the SRDS Business Media Advertising Source, the survey indicates that almost 2 in 3 buy digital display advertising programmatically for B2B campaigns at least sometimes, with roughly one-third doing so often. (more…)