US Adults Are Familiar With PR and Product Placement, In the Dark About Content and Native

The vast majority of US adults are very or somewhat familiar with social media (88%) and public relations (73%) and a majority are also familiar with product placement (56%) and editorial content (52%), per survey results from The Harris Poll. But terms like content marketing (29% familiar), earned media (15%) and native advertising (15%) leave most in the dark, with fewer than 1 in 3 having even heard of earned media and native advertising. (more…)