Breaking Down Mobile vs. Desktop E-Commerce Spending, by Retail Category

Newly-released data from comScore supports what may be an intuitive point about e-commerce purchases: mobile purchases tend to be higher for relatively cheap and low consideration products such as video games, movies, and digital content, and lower for more expensive categories such as computer hardware. Interestingly, the data shows that the categories with the highest mobile share of purchases are also the ones with the most rapid e-commerce growth. (more…)