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Friday Research Wrap, 5/20/16

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YouGov-Affluents-First-Introduction-to-Luxury-May2016Total luxury spending by affluent consumers globally is expected to decline by 0.9%, but Millennials will up their spending by 8%, reports YouGov in its 2016 inaugural Affluent Perspective Global Study [pdf]. That might suggest a greater focus on young affluents, except that Boomers and Gen Xers are expected to collectively spend more than 4 times as much on luxury items than Millennials ($215B and $49B, respectively). (more…)


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