B2B SMBs Rate Their Biggest Marketing Challenges

The need for better quality leads is a greater challenge than the need for more leads, according to a Salesfusion survey [download page] of nearly 700 B2B marketers from companies with less than $100 million in annual revenues. The results align with previous research from Demand Gen Report, in which B2B marketers said that their top priority this year is focusing on lead quality over quantity. (more…)