Top 10 Multi-Platform TV Websites – April 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – April 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Americans’ Financial Concerns On the Rise
American adults financial worries have increased from last year, and their top concerns have trended upwards for the past couple of years now, per results from Gallup’s latest annual “Economy and...
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Top 10 Marketing Charts of the Month – April 2016
This month’s quick-hit set of top charts includes the following topics: youth & TV viewing; radio listening trends; digital media consumption; teens’ top social networks; B2B brand post engagement...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – April 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – April 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – April 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – April 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Mother’s Day 2016 Stats
Almost 85% of American adults are planning to celebrate Mother’s Day this Sunday, reports the NRF, with celebrants expecting to spend just over $172 on items such as clothing, jewelry and flowers....
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Friday Research Wrap, 5/6/16
US agency revenues grew by 6.5% to a new high of $46.8 billion last year, details Ad Age in its latest annual Agency Report, based on an analysis of more than 1,000 agencies, agency networks and agency...
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3 in 4 Affluent Millennials Received Financial Support From Parents After...
Some 74% of affluent Millennials (21-36) report having received financial support from their parents after finishing college, finds UBS in its Q2 2016 Investor Watch, more than double the share of...
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Facebook Live Video Awareness Highest Among 30-44-Year-Olds
Some 37% of US adults have heard about Facebook’s new feature allowing them to broadcast live video, details YouGov in recent research [pdf] conducted for the Huffington Post. Notably, awareness (heard...
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Research Shows Shifts in Young Mothers’ Brand Conversations
Young mothers (aged 18-34) still mostly talk about brands in face-to-face conversation, but online conversations have grown in recent years, per new data from Keller Fay Group, an Engagement Labs...
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Instagram Grows As A Social Advertising Channel
Facebook is easily the most popular social channel for advertising, but Instagram seems to be gaining on more mature offerings, according to a new survey [download page]. The Social Fresh study –...
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The 10 Brands Most Disappointing to Their Customers
Brands such as Apple and Netflix continue to lead their respective categories in emotional engagement, per recently-released research from Brand Keys. Now the firm has issued its annual list of the...
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Paid Search Trends in Q1 2016
Mobile devices grew to account for a majority (53%) of Q1 paid search clicks in North America, details Merkle in its recent Digital Marketing Report [download page]. The increase – from 48% share in Q4...
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A/B Testing Continues to Get the Nod For Conversion Rate Optimization
Getting started with conversion rate optimization (CRO)? A/B testing should probably be the first port of call, according to [download page] a survey of 177 marketing influencers by Ascend2 and its...
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B2B Tech Content Marketing: Which Content, When?
Which pieces of content are most valuable to B2B technology buyers and at which stage of the customer journey? What matters to buyers from different generations and how do they differ? These and...
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Banks More Likely to Increase Than Decrease Physical Branches, With One...
Almost half of banking executives plan to increase their brick-and-mortar branches, versus fewer than one-fifth who plan to decrease them, per a recent KPMG study [pdf]. The study is based on a survey...
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7 in 10 Hispanics Have Bought A Product Advertised On Internet Radio. Which...
Some 69% of Hispanic digital audio listeners have bought a product advertised on internet radio in the past year, and 44% have bought between 2 and 5 products, according to a study from Audio.ad and...
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