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Friday Research Wrap, 4/22/16
Some 74% of adult mobile device owners claim to want to receive messages from a store or business during a visit, per a survey of 2,115 US adults (18+) from Euclid Analytics. However, giving consent...
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Global Box Office Revs, US In-Theater Ad Spend Both Hit Records in 2015
Source: Motion Picture Association of America (MPAA) [pdf], Cinema Advertising Council (CAC) [pdf] Notes: Global box office revenues reached a record $38.3 billion in 2015, up 5% from the prior year...
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Which Factors Affect the Digital News Experience Most For Consumers?
Source: Media Insight Project [pdf], an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research Notes: Ad placement (63%), load speed (63%) and...
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Mobile Captures Larger Share of Growing US Online Ad Spend
Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and...
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Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does...
Brands are facing an “authenticity deficit,” according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are...
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How Many Emails Do Non-Profits Send Their Subscribers?
Source: M+R [download page] Notes: Non-profits’ email lists and messaging volume both grew in 2015, though response rates declined, per M+R’s 10th annual Benchmarks report, which surveyed 105...
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Digital Consumers Say Ad Interruptions Online Are Too Frequent
Source: Accenture Notes: Some 84% of digital consumers aged 14 and up around the world agree that advertising interruptions while reading text or watching videos are too frequent, and that figure holds...
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Online Privacy Concerns on the Rise for Almost 6 in 10 Internet Users Globally
Some 57% of global consumers say they are either much more (31%) or somewhat more (26%) concerned with their online privacy compared to a year ago, find the Centre for International Governance...
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Radio Listening Trends: AM/FM Healthy; Digital & Podcasts Growing
Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less, according to the latest...
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US Millennials Shift Preference From Spending to Saving Money
Source: Gallup Notes: Almost two-thirds of 18-29-year-olds in the US prefer saving money (66%) as opposed to spending (33%) it, based on a Gallup review of surveys conducted from 2014 through 2016....
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What Are the Most Critical Digital Marketing Technology Capabilities?
Source: Forbes Insights / Oracle Marketing Cloud [download page] Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well...
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Which Financial Services Brands Have The Best Equity With Consumers?
Source: The Harris Poll Notes: The Harris Poll recently released results from its 28th annual EquiTrend Study, which ranks brands based on their brand equity (familiarity, quality and purchase...
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Subscription Video-on-Demand Services Now in Half of US Households
Source: Nielsen [download page] Notes: Exactly half of US households had access to a subscription video-on-demand (SVOD) service – such as Hulu, Amazon Prime or Netflix – as of February 2016, reports...
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Which Digital Channels Are Marketers Most Confident In Measuring For ROI?
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing, per a recent report [download page] from Econsultancy and...
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So How Many Millennials Are There in the US, Anyway? (Updated)
Marketers tend to focus a lot of energy on Millennials. Their lives are deconstructed on many different levels, and there’s research to be found on anything ranging from their top financial goals to...
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Which Video Ad Creative Resonates Most With Youth?
Brands and agencies generally feel that informational ads are more effective than humorous ones, per recent research. A new study from Yahoo appears to prove them right… to an extent. Yahoo’s research...
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The Metrics B2B Marketers Want to Tie Content to Revenue
Content marketing is one of the most difficult digital channels to measure for ROI, per recent research from Econsultancy and Oracle Marketing Cloud. In a new survey of more than 200 B2B content...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – April 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – April 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – April 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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