Online ad spending continues its rapid growth in the US, up 20% in 2015 to reach almost $60 billion, per the latest revenue report [pdf] from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Among the trends arising from the report is the continued surge in mobile ad spending, which climbed to 35% of full-year online ad spending, including 40% share in Q4. (more…)
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Mobile Captures Larger Share of Growing US Online Ad Spend
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