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Which Factors Affect the Digital News Experience Most For Consumers?

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MediaInsightProject-Important-Factors-Digital-News-Consumers-Apr2016Source: Media Insight Project [pdf], an initiative of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research

    Notes: Ad placement (63%), load speed (63%) and mobile-friendliness (60%) are the digital factors that are extremely or very important to the largest share of digital news consumers, according to results from the latest Media Insight Project survey. A majority (51%) of those who receive digital news from the sources they rely on also point to the strong importance of using visuals such as photos, videos, lists and charts. (more…)


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