Only 1 in 5 Consumers Globally Feel That Brands Are Open and Honest. Why Does That Matter?

Brands are facing an “authenticity deficit,” according to a new report from Cohn & Wolfe, which finds just 22% of consumers surveyed around the world agreeing that brands and companies today are open and honest. While brands fared worst on that measure, they didn’t do much better on others: for example, just 1 in 4 respondents agree that brands can be trusted. (more…)