Which Video Ad Creative Resonates Most With Youth?

Brands and agencies generally feel that informational ads are more effective than humorous ones, per recent research. A new study from Yahoo appears to prove them right… to an extent. Yahoo’s research indicates that while comedic ads drive the biggest brand familiarity conversion lift for Millennials (against the total audience) and dramatic ads the largest lift in brand affinity, informational ads slightly outpace the other types in purchase intent conversion lift. (more…)