Source: Forbes Insights / Oracle Marketing Cloud [download page]
Notes: Some 62% of brand and agency representatives around the world are satisfied (top-2 box score on a 5-point scale) with how well their current marketing technology is meeting their expectations, and 57% plan to make new technology investments. That’s according to a survey of 255 executives across a range of industries and functions, who rated social marketing capabilities the most critical ones of digital marketing technology solutions. (more…)