Source: Accenture
Notes: Some 84% of digital consumers aged 14 and up around the world agree that advertising interruptions while reading text or watching videos are too frequent, and that figure holds steady across age groups. That’s according to recently-released data from Accenture, which also found that more than 6 in 10 (including 73% of those aged 14-17) are aware of alternatives that exist to block advertising interruptions. (more…)