Friday Research Wrap, 5/6/16

US agency revenues grew by 6.5% to a new high of $46.8 billion last year, details Ad Age in its latest annual Agency Report, based on an analysis of more than 1,000 agencies, agency networks and agency companies. Digital revenues grew at more than twice the rate of overall revenues, up 13.5% to $19.3 billion, which represents 41.3% of all agency revenues for the year. (more…)