7 in 10 Hispanics Have Bought A Product Advertised On Internet Radio. Which Products Interest Them?

Some 69% of Hispanic digital audio listeners have bought a product advertised on internet radio in the past year, and 44% have bought between 2 and 5 products, according to a study from Audio.ad and OH! PANEL. The survey of 1,000 Spanish-speaking Hispanics finds few considering the amount of advertising in digital radio to be excessive. (more…)