Only half of B2B professionals feel that their customers would rate their digital customer experience as being at least on par with a typical B2C retail experiences, per a report [download page] from Econsultancy and SAP Hybris. While limitations of executives’ current commerce software aren’t viewed as a major barrier in delivering an optimal digital experience, some commerce platform functionalities could use improvements. (more…)
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The Most Important Marketing-Related Functionalities of A B2B Commerce Platform Are…
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