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A/B Testing Continues to Get the Nod For Conversion Rate Optimization

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Ascend2-Effective-Difficult-Conversion-Rate-Optimization-Tactics-May2016
Getting started with conversion rate optimization (CRO)? A/B testing should probably be the first port of call, according to [download page] a survey of 177 marketing influencers by Ascend2 and its Research Partners. Not only did these respondents point to A/B testing as the most effective CRO tactic, but also as the easiest to execute. (more…)


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