Research Shows Shifts in Young Mothers’ Brand Conversations

Young mothers (aged 18-34) still mostly talk about brands in face-to-face conversation, but online conversations have grown in recent years, per new data from Keller Fay Group, an Engagement Labs company. The newly-released figures indicate that between 2008 and 2015, the share of brand conversations among young mothers taking place in face-to-face conversations decreased from 75% to 70%. (more…)