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App User Retention Remains A Struggle; In-App Messages Move the Needle
Mobile app use is highly concentrated, as recent data from comScore shows that mobile users spend the majority of their app time with their single favorite one. And while Nielsen data shows that time...
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Who (Dis)likes Advertising the Most?
American adults are more apt to generally dislike (61%) than like (34%) advertising, according to a recent YouGov study [pdf]. In fact, intense dislike (“dislike a lot”) outweighs liking advertising “a...
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Asian-Americans Over-Index in SVOD Access, Under-Index in DVR Ownership
Asian-Americans differ from the US population overall in their screen behaviors, details Nielsen in a recent report [download page]. With data showing that Asian-American households watch far less live...
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Ad Clutter? Vast Majority of US Traffic Lands on Pages With 3 or Fewer Ads
Ad clutter is generally “under control,” reports Integral Ad Science [download page] in its Q1 2016 US Media Quality Report. The study shows that roughly 1 in 7 (13.9%) of impressions at US websites...
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Millennials Demonstrating “Positive Spending Momentum”
Americans aged 19-35 are spending less today (averaging $85 per day) than those in that age group were spending in 2008 ($98 per day), reports Gallup in releasing new data from a wide-ranging study on...
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Mobile Payments: User Demographics, Top Activities and Incentives, and More…
Mobile payment users tend to skew young, with more than 7 in 10 belonging to the Millennial (39%) or Gen X (33%) generations, reports the Pew Charitable Trust in recently-released results of a survey...
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How-To Videos the Most Common Marketing Video Type Among SMBs
Two-thirds of SMBs create marketing videos at least 4 times a year, says Magisto [pdf] in releasing results from a survey of 565 SMBs. The most popular type of video is the how-to/education video,...
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Friday Research Wrap, 6/3/16
Alphabet is the world’s largest media owner, reports Zenith in its latest annual ranking of the top global media owners. With an estimated $60 billion in media revenues, Alphabet boasts 166% more media...
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The 10 Cities Where Auto Purchase Loan Requests Skew Most Towards Youth
Millennials are starting to buy cars again – or at least their share of auto loan requests is climbing, per a recent report from LendingTree. Based on an analysis of auto purchase loan requests...
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Roughly Half of Desktop Display Ads in the US Were Viewable in Q1
The majority of desktop display ads worldwide were not viewable in Q1 2016, reports comScore in its recently-released Global Advertising Benchmarks [download page]. Viewability across the countries...
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Consumers Not Fully Satisfied With Loyalty Programs, But Modify Behavior...
Roughly 8 in 10 US and Canadian consumers say that loyalty programs make them more likely to continue doing business with certain companies, and almost 3 in 4 feel they’re more likely to recommend...
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Where Social Media Efforts Are Trending, According to 5,000+ Marketers
9 in 10 marketers say that social media is important to their business, with the most commonly cited benefits being increased exposure and traffic, according to the 8th annual Social Media Marketing...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – May 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – May 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – May 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – May 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – May 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Despite Small Gains, Pay-TV and Internet Service Providers Still Lag in...
Customer satisfaction with pay-TV services has inched up this year after falling to an almost decade-long low last year, finds a new report [download page] from the American Customer Satisfaction Index...
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Luxury Ad Spend Set for Modest Growth; Men More Likely Shoppers Than Women
Luxury advertising spending growth slowed to 1.9% last year across 18 key markets, reports Zenith in a recent forecast. However, ad spending is expected to pick up this year to register a 3% increase...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – May 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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