Top 10 Multi-Platform Real Estate Websites – May 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – May 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – May 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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B2B Content Marketers See Bigger Role Coming For Social and Video
More than 8 in 10 B2B marketers around the world invest in content marketing, and more than three-quarters of those not currently using content marketing plan to do so in the next 12 months. That’s...
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Top 10 Marketing Charts of the Month – May 2016
This month’s quick-hit set of top charts includes the following topics: number of Millennials in the US; digital ROI measurement; CMOs’ greatest strengths; streaming vs. pay-TV; views on advertising;...
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2 in 3 US Execs Say Inaccurate Data Harms Customer Trust
Only about 1 in 4 executives at large US-based firms are highly satisfied with their organization’s ability to extract value from data, though an additional 49% are somewhat satisfied, per results from...
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And The Top Driver of Loyalty Program Member Satisfaction Is…
Few US and Canadian loyalty program members are very satisfied with their program experience, per results from a Bond Brand Loyalty study [download page] produced in association with Visa. Based on a...
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Snapchat User Forecast Sees Strong Youth Skew Continuing Through 2020
Snapchat’s US monthly user base is projected to grow by 27.2% this year to 58.6 million, surpassing Twitter (56.8 million) and Pinterest (54.6 million), per a new eMarketer forecast. While it’s already...
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Companies’ CSR Efforts Important to Young Employees
Some 58% of adults (20+) employed at companies with at least 1,000 employees consider a company’s social and environmental commitments when deciding where to work, and that figure rises to 68% of young...
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Buy Buttons Facing Low Consumer Usage and Interest
About one-third of US online shoppers say that social networking sites influence their purchasing decisions, according to the latest annual Pulse of the Online Shopper study from UPS and comScore. On...
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US Online and Traditional Media Advertising Outlook, 2016-2020
PwC has issued its latest annual Entertainment & Media Outlook report, containing projections for online and offline media advertising markets through 2020. The outlook for traditional media...
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Almost 2 in 3 Connected Device Owners Find Mobile Ads Annoying
Connected device owners (Americans aged 13 and older who own a tablet, smartphone or streaming-capable device) have fairly negative views of mobile advertising, per the results of a Nielsen survey. In...
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As Marketing Complexity Rises, Where Are Marketers’ Biggest Digital Gaps?
The vast majority (84%) of marketers believe that the level of complexity faced by marketing professionals over the next 5 years will be high (55%) or very high (29%), per results from the latest...
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How Much Should Consumer Time Factor Into Media Spending?
Consumers’ media consumption habits have shifted in recent years, most notably towards digital channels, and mobile in particular. One oft-cited slide included in Mary Meeker’s annual State of the...
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Consumers Rank Their Most Important Features of A Great E-Commerce Site
The most important aspect of a great e-commerce website is its usability and functionality, according to a survey of more than 1,000 US adults from SUMO Heavy. Responsive site speed is also important,...
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Father’s Day Spending Expected to Hit New High
More than 3 in 4 US adults plan to celebrate Father’s Day this year, with celebrants expecting to each spend roughly $126 on gifts, according to a recent NRF survey. That per-celebrant average is the...
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Friday Research Wrap, 6/17/16
Millennials (19-35) tend to be more trusting than older generations when it comes to institutions safeguarding their personal data, per recently-released survey results from Gallup. In fact,...
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US Adults Spend More Time Listening to the Radio Than Using Social Networks
Digital media is getting most of the buzz these days, and perhaps rightly so, as digital has this decade overtaken TV as the medium with which adults spend the most time on a daily basis. At least...
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US Facebook Advertising CPM and CTR Benchmarks, by Industry, in Q1 2016
Facebook advertising CPMs grew by 86% year-over-year in Q1 2016 to exceed $7 in the US, according to the Advertising Index Q1 2016 Report [download page] from Salesforce Marketing Cloud. Average CPMs...
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Content Marketing: Research Reports & Videos/Podcasts Said Effective but...
Increasing lead generation and improving customer engagement continue to be the most important goals of a content marketing strategy, with lead generation has taken the lead this year, per the latest...
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