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Global Newspaper Circulation and Advertising Trends in 2015
Audiences are contributing a larger share of newspapers’ revenues on a global basis, according to the latest annual World Press Trends survey issued by the World Association of Newspapers and News...
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Consumers Sound Off on Automatic Audio in Mobile Video Ads
Almost 2 in 3 internet users aged 11 and older watch more than 3 videos per week on their mobile devices, says Unruly in announcing the results of a survey of 6,000 respondents across 11 countries....
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Here Are The Institutions Americans Trust The Most – And Least
US consumers have little trust in most institutions, reports the Global Research Business Network (GRBN) in recently-released study results. Based on US respondents from a 7-country survey covering...
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Outbound and Inbound Tactics of Equal Importance, Mid-Size B2B Firms Say
Is inbound marketing effective – or at least more effective than outbound marketing? Research from HubSpot (who many believe pioneered the term “inbound marketing”) would have you think so. But a new...
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Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods
Consumers across generations are most likely to use online product reviews to research a consumer goods product or brand before buying, according to a Salesforce Research report [pdf]. Based on a...
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In-Person Interactions Matter in Financial Services
The physical in-person experience is still critical for financial services interactions, according to a recent report [download page] from Nielsen. In fact, in-person interactions are the most heavily...
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How Average Global CPMs Compare Across Social Networks
Average CPMs were lower on Instagram ($4.44) than on Facebook ($5.75) on a global basis in Q1, reports Salesforce Marketing Cloud [download page] in an analysis of hundreds of millions of impressions...
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4 in 10 US Households Own An OTT Streaming Device
The average household has 10 active devices with access to the internet, according to recently-released data from comScore, and that figure rises to an impressive average of 19 devices among households...
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Which In-Store Personalization Tactics Are Creepy? And Which Are Cool?
Consumers are generally fine with the ability to scan a product on their mobile device to see product reviews and recommendations, according to a study from RichRelevance. But the second annual “Creepy...
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Almost Half of America’s Gen Z Population Belongs to A Minority Group
Asian-Americans were again the fastest-growing minority group in the US last year, marking the fourth consecutive year in which their population growth has outpaced that of Hispanic Americans, reports...
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US Email Open and Click Rates, by Hour Scheduled, in 2015
MailerMailer has dug into its customer data and released its 16th annual “Email Marketing Metrics Report” analyzing results from almost 1 billion opt-in newsletters. Although there’s rightly a debate...
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Here Are the Top Reasons Why News Consumers Install Ad Blockers
News consumers who use ad blockers primarily install them because they’re fed up with the volume and distracting nature of ads in general. However, as results from Reuters Institute’s 2016 “Digital...
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1 in 4 Conversations About Brands Reference Online Content
Face-to-face is still the dominant form of word-of-mouth, accounting for 72% of brand-related conversations last year, according to a report [download page] from Engagement Labs. While online...
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Adults Say They Turn to YouTube For Branded Video Content
It’s hardly surprising that YouTube would be the preferred destination for consumers looking to watch videos uploaded by people. Perhaps more interestingly for marketers, it’s also adults’ preferred...
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What Does It Take to Get the Customer Experience Right?
Customer experience continues to be a hot topic, having recently been deemed marketers’ single “most exciting opportunity” of 2016 (as it was in 2015, and in 2014!). Now, a couple of new studies delve...
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Email The Digital Leader For Retail SMBs’ Customer Acquisition and Retention
Email continues to be a powerhouse digital marketing channel, according to a recently-released WBR Digital whitepaper presented in conjunction with Emarsys. Based on a survey conducted by eTail of 254...
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13 Marketing Stats to End Your Week With
The top priority of customer success teams is churn reduction, with 76% of customer success professionals listing this as a high priority. That’s according to Totango’s 2016 Customer Success Salary...
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These Are America’s 10 Largest Advertisers
America’s 200 largest advertisers increased their total US ad spending in 2015 by 3.6%, accelerating their growth from a more modest 2% gain in 2014, per new data from Ad Age. The report is based on...
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Are Marketing Technology Solutions Meeting Buyers’ Expectations?
Marketing and commerce technology solutions have most impacted businesses in two ways: by increasing the ability to measure and track the real-time performance of campaigns and engagement, improving...
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Fortune 500 on Instagram: Engagement Higher on Lower-Volume Days
Exactly half of the Fortune 500 has an Instagram account, double the share from 2013, says TrackMaven in releasing its latest Fortune 500 Instagram Report. The study looks at various aspects of these...
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