US Email Open and Click Rates, by Hour Scheduled, in 2015

MailerMailer has dug into its customer data and released its 16th annual “Email Marketing Metrics Report” analyzing results from almost 1 billion opt-in newsletters. Although there’s rightly a debate to be had on the usefulness of studies regarding email timing (and such efforts should always be based on an individual list’s performance), the sample allows for a look at some interesting high-level trends. (more…)