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Exactly half of the Fortune 500 has an Instagram account, double the share from 2013, says TrackMaven in releasing its latest Fortune 500 Instagram Report. The study looks at various aspects of these companies’ post engagement rates, noting that virtually all (98.9% of) engagement comes in the forms of likes or “double taps.” (more…)
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Fortune 500 on Instagram: Engagement Higher on Lower-Volume Days
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