Are Marketing Technology Solutions Meeting Buyers’ Expectations?

Marketing and commerce technology solutions have most impacted businesses in two ways: by increasing the ability to measure and track the real-time performance of campaigns and engagement, improving individual efforts in real-time; and by increasing engagement through the customer’s journey. Those, at least, are the views of 170-odd senior marketing leaders contained in a report [download page] from the CMO Council and SAP Hybris. (more…)