Consumers Sound Off on Automatic Audio in Mobile Video Ads

Almost 2 in 3 internet users aged 11 and older watch more than 3 videos per week on their mobile devices, says Unruly in announcing the results of a survey of 6,000 respondents across 11 countries. That includes more than 7 in 10 respondents surveyed in the US, making mobile video an attractive channel for advertising. But the survey shows that some aspects of mobile video ads aren’t appreciated by viewers. (more…)