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Millennials Rely on W-O-M More Than Other Adults When Researching Consumer Goods

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Salesforce-Consumer-Goods-Research-by-Generation-June2016Consumers across generations are most likely to use online product reviews to research a consumer goods product or brand before buying, according to a Salesforce Research report [pdf]. Based on a survey of more than 2,000 US adults, the study shows that online reviews and word-of-mouth are considerably more influential to the research process for Millennials than for older adults. (more…)


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