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E-Commerce: How Long From Site Visit to Purchase?
Monetate has released its latest E-commerce Quarterly benchmark report [pdf] covering Q1 2016, and the focus of this report (beyond the usual benchmarks) is an analysis of purchase timing. Not too...
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Consumers & Messaging: Apps Preferred For P2P; Text For Businesses
Consumers’ messaging preferences differ when communicating with each other and with businesses, according to an interesting report [download page] from the Mobile Ecosystem Forum (MEF). The study...
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Brand Purpose Seen Lacking. CMOs to the Rescue?
Brands are failing consumers’ expectations when it comes to purpose and engagement, according to a report from Edelman entitled “The Earned Brand.” The study built a Brand Relationship Index based on...
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Top 10 Marketing Charts of the Month – June 2016
This month’s quick-hit set of top charts includes the following topics: media marketing sizing; print newspaper trends; email response rates by hour; social media marketing trends; Facebook ad...
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In-App Spending Benchmarks: Asians, iOS Users Top-Spenders
Asia leads all regions in per-user mobile application spending, a new report [download page] from AppsFlyer has found. Based on a review of more than $300 million in transactions covering more than...
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The Primary Reasons Why Students and Parents Choose Specific Colleges Are:
Academic programs and personal choice are the leading reasons for choosing a college, per results from a new report [pdf] from Sallie Mae Bank and Ipsos Public Affairs. Based on telephone interviews...
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Which Media Categories Have the Highest Brand Equity With Consumers?
TV networks continue to top all media categories in brand equity, says The Harris Poll in releasing new data from its EquiTrend Study. However, video streaming subscriptions are catching up, and...
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Predictive Analytics Proving Most Effective For Conversions, Most Difficult...
Roughly 4 in 10 in-house marketers and agencies are either using, implementing, or budgeting for predictive analytics, a new study [download page] from Econsultancy and RedEye has found. For company...
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[REPORT] Social Advertising Makes Big Headway As Consumer Purchase Influencer
Social media ads have seen rapid spending increases in recent years, and that increasing flow of money is having a profound effect on social advertising’s status as a consumer purchase influencer....
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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TV Said to Top Digital Devices in Viewer Ad Recall
Watching TV shows and ads on a TV set is a different animal than watching them on digital screens, and for advertisers, the former might be best. At least that’s the conclusion of a recent study from...
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How the Socioeconomic Characteristics of Young Adults Have Changed In the...
At the age of 30, more than 7 in 10 young adults were married, had a child, were not enrolled in school, and lived on their own. That was in 1975. Fast forward 40 years, and just 32% fit that picture,...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – June 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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