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The Primary Reasons Why Students and Parents Choose Specific Colleges Are:

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SallieMaeIpsos-Primary-Reason-Choosing-College-Jul2016Academic programs and personal choice are the leading reasons for choosing a college, per results from a new report [pdf] from Sallie Mae Bank and Ipsos Public Affairs. Based on telephone interviews with roughly 800 current college students and 800 parents of college students, the study found that personal choice is the single largest factor for students, while the academic program tops the list for parents. (more…)


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