In-App Spending Benchmarks: Asians, iOS Users Top-Spenders

Asia leads all regions in per-user mobile application spending, a new report [download page] from AppsFlyer has found. Based on a review of more than $300 million in transactions covering more than 1,000 apps with purchase activity, the study finds that 5.2% of app users around the world make monthly in-app purchases, with the per-user transaction amount averaging $0.50. (more…)