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Audio Streams Double in H1, Surpass Music Video Streams For the First Time
The number of audio streams has surpassed the number of video streams for the first time in the US music industry, says a Nielsen report [download page]. Audio streams jumped to 113.6 billion in the...
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Social Media Stars Becoming More Influential in Celebrity Marketing
Social media stars are considered highly relevant by brands and agencies for upcoming endorsement work, a new study [download page] from Econsultancy and Celebrity Intelligence shows. The survey of 355...
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Few Young Americans Very Satisfied With the National Media
Young Americans are “less enthusiastic” about the news than their older counterparts, and are less voracious consumers of news, according to a report [pdf] from the Pew Research Center and the John S....
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Streaming Video Subscriptions Driven by Desire For More Content
Research has for some time suggested that streaming video acts more as a complement to – rather than a replacement for – traditional TV. A recent survey [download page] from IBM Cloud Video lends some...
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One-Fifth of Subscription Business Churn Is Involuntary
The average churn rate for subscription businesses hovers between 8 and 9% throughout the year, a new study reports. Based on an analysis of 25 million transactions throughout 2015, Recurly says...
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Sharing Economy: Travel and Finance Update
More than 1 in 3 American adults are likely to use sharing economy services – such as AirBnB or Uber – during their summer vacation this year, reports Ipsos in a survey conducted on behalf of Allianz....
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11 Stats to Inform Your Marketing and Advertising in Canada
How likely are digital ads to reach their intended targets in Canada? The broader the target, the better, according to recent data from Nielsen, which found that ads targeted to 18-49-year-olds were...
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Profiling The 1 in 4 TV Households Without Pay-TV
1 in 4 US TV households now lack cable and satellite reception, reports GfK in newly-released data from a survey of 3,009 US households. While these households are fairly evenly split between...
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Half of Q2’s “Breakthrough” Video Ads Were Digital-Only Spots
Ace Metrix has released its list of Q2’s top “breakthrough” ads, based on almost 2,000 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest “Likeability”...
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Triggered Email Response Rate Benchmarks in 2015
Just 2.3% of emails sent last year were triggered emails as opposed to business as usual (BAU) emails, but this small fraction of messages accounted for an outsized 9% of clicks and 9.7% of all...
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CMO Role Evolves to More Strategic Business Leadership
CMOs are taking on a more strategic role within their organizations, gaining responsibility for a wider array of profit and operations targets and capturing a greater influence in the brand experience,...
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APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in...
Digital advertising spending in the Asia-Pacific (APAC) region will overtake North America for the first time this year, forecasts Strategy Analytics. APAC digital ad spending is projected to increase...
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PR: What Are the Benefits of Top-Tier Feature Coverage?
Feature coverage obviously carries with it an increase in brand awareness, but does it translate to a sales boost? That was the question asked of more than 500 US CMOs, marketing VPs, directors and...
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How Many of Your Brand’s Emails Are Actually Read As Opposed to Skimmed?
Having an email be opened is one thing – and a challenge in its own right. But what happens next? Are emails typically read, skimmed or just glanced at? A new report [download page] from IBM Marketing...
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Which Ads Do Internet Users Dislike the Most?
American adults are almost twice as likely to dislike (61%) as to like (34%) advertising, per recent research from YouGov. So which types of ads get the blood boiling the most? HubSpot has some...
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Getting to Know Gen Z’s Shopping Behaviors
Those poor Millennials. They don’t even like their own moniker, and now they’re in danger of being supplanted in the marketer popularity stakes by Gen Z. As it stands, though, right after (perhaps)...
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Digital Health Tools Find A Willing Consumer Audience
Doctors – at least in Europe – have concerns about the potential for consumers to misinterpret digital health data and for digital health tools to fuel hypochondria. But failure to adopt these tools...
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Most Millennials Are Comfortable Not Carrying Cash
Almost two-thirds (62%) of American adults feel that it’s likely the US will be a cashless society in their lifetime, reports Gallup in recent survey results. Separate results from the study indicate...
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More Than 1 in 4 Companies Outside the US Claim to be Mobile-First
Some 27% of company marketers agree that they are mobile-first organizations, up from 19% last year and 13% the year before, new research [download page] from Econsultancy and Adobe has found. Based on...
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These Brands Are Enjoying the Best Buzz So Far This Year
New data from YouGov BrandIndex reveals the brands that had the best “buzz” in the first half of this year. It’s a good list to be on, considering that word-of-mouth tops all paid media in purchase...
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