More Than 1 in 4 Companies Outside the US Claim to be Mobile-First

Some 27% of company marketers agree that they are mobile-first organizations, up from 19% last year and 13% the year before, new research [download page] from Econsultancy and Adobe has found. Based on a survey of more than 4,000 marketing, digital and e-commerce professionals (96% of whom are based outside North America), the study reveals that most (62%) company marketers believe that mobile devices will deliver a majority of their digital traffic within the next 12 months. (more…)