One-Fifth of Subscription Business Churn Is Involuntary

The average churn rate for subscription businesses hovers between 8 and 9% throughout the year, a new study reports. Based on an analysis of 25 million transactions throughout 2015, Recurly says [download page] that churn rates peaked in Q1 at 8.8%, before gradually declining to 8.2% in the second half of the year. (more…)