Half of Q2’s “Breakthrough” Video Ads Were Digital-Only Spots

Ace Metrix has released its list of Q2’s top “breakthrough” ads, based on almost 2,000 TV and digital ads tested during the quarter. Breakthrough ads are those that combine the highest “Likeability” and “Attention” scores as measured via viewer surveys. While these aren’t necessarily the main goals of advertisers, cutting through the clutter and appealing to viewers is increasingly difficult in a world where ad exposure is increasingly optional. (more…)