1 in 4 US TV households now lack cable and satellite reception, reports GfK in newly-released data from a survey of 3,009 US households. While these households are fairly evenly split between cord-cutters (stopped paying for pay-TV) and cord-nevers (never paid), these two groups differ in some basic socioeconomic and TV viewing characteristics. (more…)
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Profiling The 1 in 4 TV Households Without Pay-TV
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