How likely are digital ads to reach their intended targets in Canada? The broader the target, the better, according to recent data from Nielsen, which found that ads targeted to 18-49-year-olds were on-target 71% of the time. Digital ads targeting a single gender were generally on-target less than half of the time, with those targeting men having higher rates than those targeting women. (more…)
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11 Stats to Inform Your Marketing and Advertising in Canada
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