Just 2.3% of emails sent last year were triggered emails as opposed to business as usual (BAU) emails, but this small fraction of messages accounted for an outsized 9% of clicks and 9.7% of all email-driven revenues, per a Yes Lifecycle Marketing analysis [download page] of 24 billion emails deployed using the Yesmail360 platform. (more…)
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Triggered Email Response Rate Benchmarks in 2015
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