CMO Role Evolves to More Strategic Business Leadership

CMOs are taking on a more strategic role within their organizations, gaining responsibility for a wider array of profit and operations targets and capturing a greater influence in the brand experience, per a new report [download page] from Forrester Research. Based on a survey of 275 CMOs fielded by Forrester and Heidrick & Struggles, the study indicates that CMOs’ goals are moving beyond just revenue goals. (more…)