APAC to be the Regional Leader in Digital Ad Spend, but North America Tops in Per Capita Spend

Digital advertising spending in the Asia-Pacific (APAC) region will overtake North America for the first time this year, forecasts Strategy Analytics. APAC digital ad spending is projected to increase by 18.2% this year to $59.7 billion, edging North America’s $59.5 billion after its own 9.5% rise. (more…)