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Marketers Finding Email Personalization Effective, Web Content...
The most important goal of a data-driven marketing strategy is to personalize the customer experience, with this of far greater importance than customer acquisition or measuring ROI, according to the...
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Mobile to Exceed Fixed Devices in Global Video Consumption This Year
For the first time, consumers around the world will this year spend more time watching videos on their mobile devices than on fixed devices (desktops and smart TVs), Zenith predicts in a new forecast....
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These Industries Have the Highest Equity With American Consumers
The food industry has the highest overall brand equity with US consumers, details the Harris Poll in releasing further data from its latest EquiTrend Study. The food industry’s composite score of 65...
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Video Ad Viewability Rates Across Devices And Countries
Video ad viewability seems to be improving from last year, reports Google in its 2016 Global State of Play report [pdf]. Some 66% of video ads were viewable on the web and in apps (excluding YouTube)...
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As MarTech Understanding Becomes Critical, Where Will Marketers Invest Next...
Behold the marketing technologist: about 2 in 3 marketers in the US and Europe believe that understanding marketing technology is becoming increasingly important for successful senior marketers. That’s...
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Branded Content Seen More Effective Than Pre-Rolls For Various KPIs
Branded content – such as educational online video series or TV show brand integrations – is more effective than pre-rolls in driving a variety of KPIs including brand recall and purchase intent,...
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Benchmarks? Top-Performing Email Marketers Are Way Ahead of the Pack
Marketers often pay attention to benchmarks, which are useful to get a sense of what one might expect from a campaign (though individual results almost always vary from the average!). But as a recent...
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Ad Volume Hurting the Social Media Customer Experience
Consumer satisfaction with social media platforms has dipped slightly this year, and the amount of advertising on social sites is likely at least in part to blame, according to an American Customer...
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Marketers Struggling to Optimize the Marketing Mix, Quantify ROI
Marketers in the US and Europe are having a much harder time quantifying the impact of their efforts than they are figuring out how to master today’s array of marketing technologies, a report from...
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Which Customization Method Should Your Brand Use?
More than 6 in 10 US consumers are aware of companies customizing product and services to individual preferences, with this awareness higher among younger than older adults, a new study has found....
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B2B Media & Information Industry Revenues Up 2.7% in 2015
The B2B media and information industry’s revenues climbed by 2.7% to $28.4 billion last year, as growth in spending on events, digital advertising and data/business information more than offset...
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Here’s What Americans Say They Most Commonly Post About on Social Media
More than 3 in 4 American adults engage in social media in some way, finds a report from The Harris Poll. The study indicates that of those engaged in social media, passive reacting or posts and...
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Which Analytics Skills Are in the Highest Demand?
Data analytics is perceived to be the most difficult skill to find when building marketing teams, per a recent survey of marketing leaders across industries. So which specific analytics skills are the...
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Radio Ads Garner Gen X’s Attention
Yahoo calls them “the most influential generation” – but they’re also often overlooked by advertisers in favor of both their younger (Millennial) and older (Boomer) counterparts. In a new study,...
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These Are the Brands That Spring to Mind When B2B Consumers Think of Tech...
As marketing’s role evolves, CMOs are taking greater responsibility for innovation, seeing this as an area in which they can increase their influence. While research suggests that leadership in...
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Youth Seek More Multicultural Influences in Retail & Entertainment
America’s youth are looking for more cultural influences in what they watch, eat and buy, according to new research. The Harris Poll survey of more than 2,000 adults finds that 18-34-year-olds...
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Visual Content Performs Best on Social Media, Marketers Say
Senior marketers feel that visual assets are becoming more important to their brand communications, and now a new study from Clutch finds that visual content is believed to have the best performance on...
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Check For These Common On-Site SEO Problems
Many websites are facing serious or severe on-site SEO issues, SEMrush reveals in an audit of 100,000 websites and 450 million pages. In fact, 6 of the 10 most commonly-found problems are considered to...
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SMBs Focus on Creating Relevant Content for Their Social Channels
More than 8 in 10 SMBs have a social presence on at least one platform, according to study results from The Alternative Board. Respondent companies – 3 in 4 of which are B2B focused – reported spending...
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B2B Execs Say Sales Needs Better Content. Here’s What They Think Works Best.
The marketing team is the one most commonly responsible for creating the content that salespeople use in their selling efforts, according to respondents to the 2016 Sales Enablement Optimization Study...
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