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Social Post Interaction Rates on the Decline, With One Exception
Social media engagement rates are on the decline, reports TrackMaven in an analysis of interaction rates for 51 million pieces of content on four major social networks. Instagram has taken the biggest...
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Search for Authenticity Drives Influencer Marketing Trend
Brands are turning to influencers primarily because they can offer them a greater degree of authenticity, research from TapInfluence and Altimeter, a Prophet Company [download page] has found....
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Consumers Say Stores Don’t Know Their Preferences. And They’re OK With That.
About 2 in 3 consumers surveyed in the US and UK say they see no evidence of stores knowing their preferences, a study has revealed. The report – from Periscope, by McKinsey [download page] – indicates...
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AdWords Benchmarks Show Which B2B Industries Benefit The Most
AdWords has the largest contribution to revenue (included projected revenue) for B2B financial services advertisers, finds Bizible in a recent benchmarking study [download page]. Based on marketing and...
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1 in 2 US Adults Say They’ll Watch Live Olympic Broadcasts
About half of American adults say they’ll definitely (17%) or probably (32%) watch live broadcasts of the 2016 Summer Olympics that are starting today, according to a recent survey [pdf] from YouGov....
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Advertiser Demand for Non-Standard Inventory A Growing Influence on Media...
The biggest media trend influencing business success in the media and entertainment industry is digital channels overtaking traditional, according to new research [download page] from Econsultancy and...
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The US Companies With the Best – and Worst – Web Experience Ratings
Customer experience is a hot topic these days, and marketers around the world believe that the web experience is the most central touchpoint of the overall customer experience. Newly-released data from...
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These Are the Marketing Analytics Tools Senior B2B Marketers Want to Pay More...
The vast majority of senior B2B marketers are using basic marketing analytics tools such as web analysis (91%) and spreadsheets (80%), but more advanced technologies such as predictive analytics and...
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Digital Video Ad Budgets Are Rising And Social Platforms Look Set to Reap the...
Digital video advertising budgets will grow over the next 12 months, say 65% of agencies and 42% of marketers involved in digital and mobile ads, per a Trusted Media Brands (TMB) survey [pdf]....
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Beer Remains Americans’ Favorite Alcoholic Beverage
Almost two-thirds (65%) of American adults drink alcoholic beverages on occasion, well within the 55-71% range observed over the past 70-odd years, reports Gallup in newly-released survey data. Among...
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Almost 1 in 5 Americans Visit A Company Page on Facebook Every Day
Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone, according to data released by the Temkin...
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Thought Leadership Content: Standing Out in A Sea of Noise
Three in 5 executives around the world are at the point where they’re at least sometimes confused or overwhelmed by the amount of content they encounter, finds the Economist Group in new research. But...
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Premium Publishers See Ad Blocking As Major Mobile Challenge
Although ad blocking seems to be more prevalent on desktops than on mobiles (at least within the US), premium publishers aren’t ignoring the challenge of ad blockers when it comes to mobile, per a...
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Customer-Centricity At the Heart of Digital Strategies, Say Global Execs
Only a bare majority (52%) of business executives worldwide agree that their organization has a clear and coherent digital strategy, according to recently-released results from the 2015 Digital...
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More Than 30% of US Marketers’ Emails This Year Have Not Reached Inboxes
US marketers have a struggle on their hands this year when it comes to email deliverability, a Return Path analysis [download page] has found. Fewer than 70% of emails sent by US marketers have been...
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Back-to-School Stats & Research Reference
Back-to-school and back-to-college spending is forecast to increase this year, according to various recent reports. While it may seem late for a look at back-to-school trends – which range from mobile...
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1 in 2 Mobile Users Say They’ve Deleted An App Over Privacy Concerns
Some 85% of mobile media users across 8 countries report having taken some type of app-related action as a result of concerns over their privacy and security, according to a new report [download page]...
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Digital Customer Service Channels Lagging, Consumers Say
Companies make it far easier for their customers to pick up the phone and call them with a service issue than to text them or interact with them on social media, according to [download page] the...
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TV Tops Social As Enterprise Marketers’ Leading Near-Term Priority
It’s not often that a survey about the future (albeit the near future) comes up with TV as the top response. But that’s the case in a recent study from Clutch and R2i, which asked marketers at...
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Top 10 Marketing Charts of the Month – July 2016
This month’s quick-hit set of top charts includes the following topics: traditional TV viewing trends; youths’ biggest purchase influencers; most hated online ads; marketers’ biggest challenge; CMOs’...
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