Advertiser Demand for Non-Standard Inventory A Growing Influence on Media Companies’ Success

The biggest media trend influencing business success in the media and entertainment industry is digital channels overtaking traditional, according to new research [download page] from Econsultancy and Adobe. However, the survey of more than 200 North American executives finds that the fastest-growing influence over the next 3-5 years will be advertiser demand for non-standard forms of inventory. (more…)