About half of American adults say they’ll definitely (17%) or probably (32%) watch live broadcasts of the 2016 Summer Olympics that are starting today, according to a recent survey [pdf] from YouGov. Live viewing plans are highest among 18-29-year-olds (55%), Hispanics (59%), and those with at least $100k in family income (55%), per the report. (more…)
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1 in 2 US Adults Say They’ll Watch Live Olympic Broadcasts
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