About 2 in 3 consumers surveyed in the US and UK say they see no evidence of stores knowing their preferences, a study has revealed. The report – from Periscope, by McKinsey [download page] – indicates that consumers are much more likely to feel that online stores know their preferences. But there doesn’t seem to be much appeal in connecting online and offline data to optimize the shopping experience. (more…)
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Consumers Say Stores Don’t Know Their Preferences. And They’re OK With That.
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