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US Print Magazine Audience Stays Steady, Outnumbers Digital Readership
About 7 in 10 connected American adults (those with internet access) have read a print magazine within the past 30 days, new research [download page] from Maquoda has found. This figure remains...
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Uh Oh. Mobile App User Retention Rates May Be Worsening.
It’s hard enough getting your app discovered. But then preventing churn is a whole new ball game. And it’s not getting easier, according to Localytics’ latest annual update on app retention and churn...
View ArticleTop 10 Multi-Platform Social Networking Websites & Forums – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Multimedia Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Mobile-Phone Entertainment Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform TV Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Print Media Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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Email and Content Marketing Perceived to be Top Lead Gen Tactics
Email gets yet another accolade, this time in its capacity as a lead gen tactic. A new survey [download page] from Ascend2 and its Research Partners has found that email and content marketing are...
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What’s Better: A DIY MarTech Stack, or An All-in-One Solution?
With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an array of vendors and solutions. Or are they? Single vendor...
View ArticleTop 10 Multi-Platform Broadcast Media Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Real Estate Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Travel Destination and Accommodation Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Multi-Platform Health & Medical Information Websites – July 2016
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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US Digital Out-of-Home Media Spending Shows Strong Growth
US digital out-of-home media revenues climbed by 11% last year to $2.71 billion, representing the fastest growth rate in 5 years and a rebound from the previous year’s sluggish growth rate of 3.1%,...
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Here Are The Top Education Keywords in Paid Search
Advertisers in the education vertical are targeting users searching for MBAs, according to a recently-released analysis from AdGooroo, a Kantar Media company. The report indicates that the term MBA and...
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Digital Media Consumption Much More Highly Concentrated Among Heavy Users...
There’s a reason they call it mass media: it has broad appeal. And data highlighted by Nielsen in a recent article indeed shows that traditional media consumption is much less concentrated among the...
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Which Digital Ad Personalization Triggers Perform Best?
Personalized digital ads deliver 3 times the performance of rich media ads, touts Jivox [download page] in releasing results of an analysis of more than 1 billion of its personalized ad impressions....
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Around Half of Branded Content Views Occur Within the First Week of A Campaign
Polar has released its latest branded content benchmark report [download page], this one covering Q2 2016 but also containing references to earlier quarters. The study shows that average click-through...
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Which Categories Are Most Popular With Online Shoppers Across the World?
Online shoppers believe that the main advantages offered by e-commerce over in-store buying are the ability to take time to think about things, benefit from special offers or better prices, and greater...
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US Consumers’ Perception of the Advertising & PR Industry Worsens
The restaurant and computer industries enjoy the best net perception among US adults, reports Gallup in its latest annual look at US business sectors. The restaurant industry supplanted last year’s...
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