What’s Better: A DIY MarTech Stack, or An All-in-One Solution?

With the explosive growth of marketing technology solutions, marketers are increasingly being faced with the decision of how to manage an array of vendors and solutions. Or are they? Single vendor solutions promise a wide toolset to satisfy all marketing functions. Two recent studies – including a new survey released today from Campaign Monitor – offer competing visions of marketers and their technology needs today. (more…)