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So What Do Marketers Think Is the Ideal Channel Mix?
The struggle to optimize the marketing mix across channels has recently been called the biggest challenge facing marketers. Now, a newly-released study [download page] from Millward Brown Digital (MBD)...
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Pay-TV Subscriber Losses Widen in Q2
The US’ 11 largest pay-TV providers, which together represent 95% of all subscribers, shed almost 666,000 subscribers in Q2, per Leichtman Research Group (LRG). That’s up from their previous Q2 loss of...
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Which Tech Companies Have the Strongest Reputations?
The technology industry has improved to an overall strong reputation this year, though it continues to trail other industries such as the industrial, retail, and consumer sectors, reports the...
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Facebook Grows As Dominant Content Sharing Destination
An analysis of the 1 million most shared articles across the major social media platforms has revealed that 9 in every 10 shares occur on Facebook. That’s according to Fractl and BuzzSumo, which teamed...
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Execs Say The Most Critical Success Factors For Effective Marketing Are…
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years, according to a study [download page] from Harvard...
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The Right People Seen As Important As the Right Technology For Customer...
What has the biggest impact on the ability to use data successfully to understand customers? The right technologies for data collection and analysis are paramount, but having the right people to manage...
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Legacy TV Remains Dominant Screen Activity; Mobile Video to Grow
Consumers’ screen time now totals more than 50 hours a week, says The Diffusion Group (TDG) in announcing the release of new research into smartphone video’s future. Legacy TV continues to be the...
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Which Local Ad Channels Are Considered Useful, Annoying, and Influential?
Local media users in the US tend to view print ads as more useful than annoying, but aren’t quite as sure about digital ads, according to a study [pdf] from AMG/Parade. Point-of-sale circulars are...
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Top-Performing Enterprise Organizations Track These Components of the...
Keeping track of the customer journey has become more complicated in recent years with the proliferation of devices and channels, such that the ability to analyze the customer journey has become one of...
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How Companies Can Stop Customers From Leaving After A Data Breach
Consumers believe that a data breach that exposes personal information is one of the most damaging scenarios possible for an organization’s reputation. But it’s not just a company’s reputation that’s...
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This Type of Smartphone Ad Appeals Most to the Youngest and Oldest Users
There may be more than 50 years separating them in age, but Generation Z (born 1996 and onwards) and the Greatest Generation (born prior to 1946) share at least one similar characteristic: their top...
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No, Millennials Aren’t Ignoring Your Promotional Emails
There’s been some buzz about the death of email among America’s youth, but there’s also data to contradict that notion. Here’s one such stat, courtesy of a new Fluent study [download page]: Millennials...
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CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.
CMOs aren’t getting any better at demonstrating the impact of their marketing spending. Case in point: just one-third say they’ve proven the long-term impact of their spending quantitatively, according...
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The Typical Millennial Age Range is Fairly Wide. Within It Are Varying Social...
There’s no consensus view of the Millennial age bracket, but most research simply describes them as being 18-34-years old (though that doesn’t seem to change from one year to the next!). But an...
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CMOs Still Report Little Impact From Mobile & Social, But Expect Spending Growth
Chief marketing officers in the US remain bullish on the future of mobile and social media marketing, but they’re not so sure about the current impact on the bottom line. That’s according to the latest...
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