Top-Performing Enterprise Organizations Track These Components of the Customer Journey

Keeping track of the customer journey has become more complicated in recent years with the proliferation of devices and channels, such that the ability to analyze the customer journey has become one of the most valuable conversion rate optimization methods. In fact, new research [download page] from Econsultancy in partnership with IBM suggests that 30% of enterprise companies in North America have mastered their understanding of the customer journey, with these top-performers averaging conversion rates more than double the rest. (more…)