CMOs Not Making Headway With ROI Proof. And No More Willing to Use Analytics.

CMOs aren’t getting any better at demonstrating the impact of their marketing spending. Case in point: just one-third say they’ve proven the long-term impact of their spending quantitatively, according to the latest CMO Survey [pdf] from Duke University’s Fuqua School of Business, a figure unchanged from 2 years ago. (more…)