Uh Oh. Mobile App User Retention Rates May Be Worsening.

It’s hard enough getting your app discovered. But then preventing churn is a whole new ball game. And it’s not getting easier, according to Localytics’ latest annual update on app retention and churn rates. In fact, fully 63% of app users will become inactive within 30 days after downloading an app, finds the analysis of a year-long period from June 2015 to June 2016. (more…)